Beauty & Well-being

Baxter of California, exclusively on

Feb 18, 2019 | Parisian Eye

It was shortly after leaving New York for Los Angeles in 1965 that Baxter Finley created Baxter of California, one of the first men’s skincare lines in the US. The warm and sunny California climate gave him the idea of creating truly effective products for men.

For more than 40 years now, the brand has always been avant-garde and an “American favorite” for the comfort, quality and efficiency of its products.
I like their fresh and discreet fragance, their soft packaging, the adequacy to all our daily needs of care for men, and the numerous advices of use.

Among the products now available exclusively on, here are a few favourites of mine:

Beard Line-Up Shave Gel

This Award-winning product (2018 Men’s Health Grooming Award for Best Innovation) is a clear, non-foaming shave gel allows you to see where you are shaving so that you can shave with ease. Aloe Vera provides the calming hydration essential to soothe skin, while vitamins C & E help fight off irritation and discomfort that all guys have experienced when shaving. It is even designed for water-free shaving usage. Whether it is a beard style, mustache, sideburns, neck clean up or a full shave, you can now put it all on the line.

Shave Tonic

The revitalizing Shave Tonic helps you get the best shave possible and maintain healthy skin pre- and post-shave. It features a soothing combination of rosemary, eucalyptus, camphor and spearmint essential oils designed to cool razor burn and prevent in-grown hairs while balancing skin’s pH. Vitamins, E, D and A fortify and protect the skin while aloe provides calming hydration.

Cream Pomade

Infused with natural ingredients, this light hold, moisture-rich men’s styling cream softens and smooths hair while providing frizz-free definition with a low-shine finish. Ideal for short to medium men’s hairstyles, this lightweight formula is great for creating messy bed head or tousled looks.

Clay Pomade

The Award-winning men’s hair styling Clay Pomade separates, defines and molds hair in place to deliver a strong, pliable hold all day long. Infused with natural ingredients such as clay and beeswax, the texturizing, paraben-free pomade works for any men’s hairstyle. Baxter of California pomades can be mixed and matched to achieve a multitude of looks & hair styles.


This aluminum-free men’s deodorant tackles odor as it detoxifies and conditions the skin. The clear solid gel formula includes tea tree and witch hazel extracts to tone and disinfect, taking care of odor-causing bacteria. Comfrey, yarrow and chamomile extracts soothe and hydrate. Its lightweight texture absorbs quickly and leaves behind a lightly musky, herbaceous scent.

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