Jimmy Choo MAN ICE: a new chapter in the brand’s masculine fragrance offer
Since their first men’s collection was launched in 2011, Jimmy Choo has been offering shoes and bags that are defined by their modern and sometimes playful twist on classic silhouettes. The lifestyle offering expanded in 2014 to include fragrance, which has since become a key pillar for the brand. Available soon, Jimmy Choo MAN ICE is the latest creation from the brand.
Jimmy Choo MAN ICE
Created by Michel Almairac, the Jimmy Choo men’s fragrance offering develops with the dynamic and complex scent of Jimmy Choo MAN ICE. Refreshing and powerful, it opens with a citrus breeze of mandarin, bergamot and cedrat essence but is intensified with heart notes of woody vetiver, patchouli essence and cedarwood enhanced by crisp apple. Its carnal wake of musk, moss and ambroxan gives the fragrance a natural elegance punctuated by a hypnotic signature.
A fragrance fit for the Jimmy Choo man
MAN ICE exudes the same pure masculinity, innate confidence and effortless attitude that defines the Jimmy Choo man but his intense sensuality subsides as he succumbs to a more whimsical side. His rebellious attitude and moody masculinity are set against a softer spirit as his passion and humour develop along with the top notes of the fragrance.
In this new manifestation, the Jimmy Choo Man’s signature hip flask bottle is enhanced with a matte white graduated lacquer, while contrasting metallic chrome details add a refined hint of rock n’ roll rebellion to the silhouette. The embossed crocodile print on the cap is revisited in white rubber with a soft-touch finish lending a modern twist to an otherwise classic design. The case is finished with a luminous matte white design and adorned with the tactile crocodile print, leaving it irresistible to the touch.
The Advertising Campaign
The advertising for Jimmy Choo MAN ICE features Brazilian model Marlon Teixeira, who is also the face for the signature JIMMY CHOO MAN fragrance.