Jewelry & Watchmaking

BOY.FRIEND, the new watch by Chanel

Jul 16, 2015 | Parisian Eye
A few weeks ago, I got to discover Chanel‘s latest watch creation, and I have to say that I literally fell in love with the BOY.FRIEND (yes, that’s its name)… Maybe because it reminds me so much of my Cartier Tank ? 

With a masculine allure, the watch is aimed at women – but I am sure some men will adopt it without any problem, given that masculine allure and the watch shape. A shape that reminds of the iconic Première watch, the Maison’s first watchmaking creation.

The Octagon shape is in fact a tribute to the legendary N°5 bottle and to Place Vendôme: one of Chanel’s signature symbols.

With its sober, refined design, strong lines, and shape, the BOY.FRIEND blends together contemporary and classic, twisting the elements from the masculine wardrobe so dear to Mademoiselle Chanel. 

With its enigmatic name it doesn’t think twice about shaking up the classic, feminine watchmaking codes. Here, the questions of allure, balance, proportion and details are answered:
– XL size of 37 x 28.60 mm equipped with a manual- winding mechanical movement and a small seconds counter at 6 o’clock

– Large size of 34.60 x 26.70 mm equipped with a quartz movement and a small date counter at 6 o’clock

– A curved watchcase outlined with bevelled edges in satin and polished finishes, in 18K beige gold with or without diamonds, or in 18K white gold set with diamonds – An opaline dial with a fine guilloché finish highlighted by an oblong shape devoid of numerals
– A semi-matt Mississipiensis alligator strap with pin or triple-folding buckle.

BOY.FRIENDCartierChanelChanel N°5Mademoiselle ChanelPlace VendômePremièreTankwatchWatchmaking

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