Beauty & Well-being

Video: Chrome Azzaro – 20 years after, the new campaign

Jun 12, 2015 | Parisian Eye
It was nearly 20 years ago, already… Back in 1996, Loris Azzaro created Chrome as a tribute to multi-generational
sharing, inspired by his relationship with his grandson. Chrome was a
fresh, azure scent living in a blue and silver world – the
pioneer of a now-iconic woody aquatic freshness.

This year, Chrome gets a makeover with a new graphic and pure campaign, based on a film shot
by British director Christopher Hewitt. 
As Christophe de Lataillade,
Creative Director of Azzaro Fragrances, explains, “The film portrays the
sun, the light, the deep blue of the sea, the infinity of the sky, all this
freedom, this solar radiance and the pleasure of living in the sun – and it’s
very much in line with the Azzaro brand.”
Chrome perfume arises from an unprecedented blend of bergamot,
transparent musk, aquatic notes, mate (tea leaves native to Argentina) and sandalwood; a distinctive freshness and comfort on the skin, for a
pleasure that is ever renewed.

AzzarocampaignChristophe de LatailladeChristopher HewittChromefilmfragranceperfume

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