Beauty & Well-being

Chanel introduces the J12-365 watch in a very digital “2014” way !

May 27, 2014 | Parisian Eye
I loved the set up at Chanel for the introduction of the J12-365 ! Shot with my Leica
The regular readers of The Parisian Eye know how much I love jewelry, Chanel being one of the brands I follow the most. Not only because they produce stunning pieces, but also because they are ever so creative in the communications and digital areas.
The J12-365 – shot with my Leica
 The J12-365 – shot with my Leica
For the launch of the Maison’s latest version of the iconic J12 watch, the J12-365 a few weeks ago, they proved it once again. For the campaign, Chanel’s PR teams all around the world took pictures of themselves wearing the watch every day and in every situation, to illustrate the idea of a watch you wear 365 days a year, like a talisman. The campaign comes with a variety of hashtags, to make it easy to share on social media… Simple and efficient !
 loved the set up at Chanel for the introduction of the J12-365 ! Shot with my Leica
Here are the pictures, and of course the hashtags… Feel free to share !
#365mania #fashionweek
#goodmusic #mypointofview #busybusy #nopainnogain #ifyoudoitdoitwell #365mania
#dayoff #yogagirl #girlsnightout #bff #smile #myphoneisanimagebank #regression
#detox #365mania #love #myfunnyvalentine #justmarried #family #365mania #angry
#rainyday #motheranddaughter #lol #earlygoodtaste #backtoschool #iamthechef
#eatingaldente #homemade #fitness #365mania #snowtime #jetlag #workworkwork
#makeawish #onmyway #homesweethome #anotherdayinparadise #365mania

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

campaignChaneldigitalJ12-365jewelrywatch

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