Jewelry & Watchmaking

De Beers innovates with

Apr 05, 2014 | Parisian Eye
Last November, I attended the launch
of De Beers’
«For you, Forever », a personalized service to create the perfect tailor made
engagement ring – coming with a dedicated iPad app, available in all De Beers

Following this
launch, De Beers now
introduces a dedicated micro-site, that takes clients through an interactive
journey, guiding them through this unique service prior to an in-store
consultation: users can browse through various De Beers engagement ring styles
as well as request an appointment directly with a local store.

In an industry where people are always on the look for something
different, «
For you, Forever » invites clients to have their diamond engagement ring individually
crafted for them. Of course, the diamond is individually selected by The De
Beers Institute of Diamonds for its innate beauty.

De BeersDe Beers Institute of Diamondsengagement

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