Baselworld: Bvlgari introduces its new star watch, LVCEA
Mar 30, 2014 | Parisian Eye
Bvlgari captures the power of luminosity in LVCEA, a new timepiece for women – and a tribute to the sundial. Bvlgari linked luce, the Italian for “light,” with lux in Latin to name its LVCEA Collection, just introduced at Baselworld.
Rounded, as a halo of light, LVCEA’s gleaming case encircles the passage of time. The symbol of unity, the case’s circle draws the unending connection between past and present. Classic aesthetic yields contemporary chic – timeless LVCEA reveres today’s Bvlgari goddess.
Bvlgari, renowned for exquisite jewellery making, sets a lucent gemstone into the crown of every LVCEA creation. Highlighted with cabochon cut in noble purple, this twist on winding a watch adds the classic dash of Bvlgari audacity. Dressing the crown sits an exquisite diamond, a sparkling reminder of the spiritual beauty of woman.