Jewelry & Watchmaking

Baselworld: Bvlgari introduces its new star watch, LVCEA

Mar 30, 2014 | Parisian Eye
Bvlgari captures the power of luminosity in LVCEA, a new timepiece for women – and a tribute to the sundial. Bvlgari linked luce, the Italian for “light,” with lux in Latin to name its LVCEA Collection, just introduced at Baselworld
Rounded, as a halo of light, LVCEA’s gleaming case encircles the passage of time. The symbol of unity, the case’s circle draws the unending connection between past and present. Classic aesthetic yields contemporary chic – timeless LVCEA reveres today’s Bvlgari goddess.
Bvlgari, renowned for exquisite jewellery making, sets a lucent gemstone into the crown of every LVCEA creation. Highlighted with cabochon cut in noble purple, this twist on winding a watch adds the classic dash of Bvlgari audacity. Dressing the crown sits an exquisite diamond, a sparkling reminder of the spiritual beauty of woman.
LVCEA’s gleaming band takes inspiration from an iconic Bvlgari collection, Serpenti. The scales of the bracelet coil into an architectural geometry of polished metals. Each link of the band melds in a seamless conjugation of unity. With Bvlgari’s trademark sense of volume, the powerful lines of the band balance the voluptuously round case. These opposites are reconciled in a harmonic combination of circle and line, resonating the fascinating complexity of contemporary woman – the face of strength, grace, sensuality and power.
With a collection of 12 different styles, LVCEA ranges from a classic steel version to the luxury of pink gold and pavé diamonds. This dense creative offer includes also obviously a rich marriage of steel and pink gold. Various models flourish their preciousness with diamonds to sparkle on every hour, or with the glow of mother of pearl. Others give centre arena to Ancient Rome, with sundial Roman numerals XII and VI to mark the time.

BaselworldBVLGARILVCEAwatch star

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