The Parisian Eye

Travel : Louis Vuitton opens a pop-up shop dedicated to travel in Paris

Sep 12, 2013 | Parisian Eye

Today, Louis Vuitton launches a
pop-up shop linked to its origins : the art of travel. Located on the
prestigious Avenue Montaigne in Paris, this store (named L’Aventure) celebrates
elegance on the move with luggage in the legendary Monogram canvas, travel
accessories and looks for the modern traveller.

Of course, travel objects will be
available (if you fancy a monogramed trunk bed for example), but a number of
unique services will also be available. Among them, Personalisation (with the painting
or hot-stamping of initials as an option), and The Art of Packing (: a
demonstration of the art of packing your suitcase by a travel expert, which
calls to mind Louis Vuitton’s original profession of “clothes packer”).

Twenty-six collector’s
postcards will also be available to visitors at the Avenue Montaigne pop-up
shop, inspiring travellers to pack their bags and set off on their own
adventure, in the style of the tips found in the Louis Vuitton City Guides.
Finally, “L’Aventure”
travel accessories created exclusively for this store will also be available
for purchase.
The “L’Aventure” store will be open to the public from 12
September to 31 December 2013 (10 am – 7 pm).


avenue MontaigneLouis VuittonTravel

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