Jewelry & Watchmaking

Chanel celebrates its 10th Basel watch fair with the 10th anniversary of the J12 White

Apr 25, 2013 | Parisian Eye

10 years ago, Chanel took part for the very first time in
the Basel watch fair. That year, Chanel showed its key role in the the world of
prestige watchmaking, launching the J12 White and setting the trend for white
watches, which has since become the indispensable color in watchmaking.
10 years on, Chanel sees things big : this year’s
Baselworld will see the inauguration of an even more exclusive exhibition
concept, with a totally new 3 level, 1,580-square metre stand designed by the
American architect Peter Marino, and exclusively dedicated to Haute Horlogerie.
To mark its 10th consecutive participation,
Chanel will unveil its latest watch collections : new Première and
Mademoiselle Privé models, along with new J12 Black, White and Chromatic
watches.
More to come on Parisian Eye about these amazing
watches. Stay tuned !

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