The Parisian Eye

Beauty innovation : Sephora & Pantone launch COLOR PROFILE

Apr 11, 2013 | Parisian Eye

Already available at
Sephora in the U.S. since the end of July 2012, this unique solution which helps
choose the right foundation will soon be available (starting June) in France, then
Italy and China.
With COLOR PROFILE,
there is no risk of getting home from Sephora to realize you picked the wrong
foundation anymore : based on Pantone’s colour capture and measure
technology, it’s the first and only system that scans the surface of the skin,
assigns a Pantone « SkinTone » code (110 colours are available), and
determines the foundation that best matches the code among all the offers
available at Sephora.
COLOR PROFILE is based
on Pantone’s CAPSURETM, a mobile spectro-colorimeter which defines
colours with the most accurate precision. With the « SkinTone » codes
generated, Sephora’s beauty experts have have referenced an exclusive « library »,
the « Sephora Skintone Universal Library » on iPad, which contains
over 1000 references of foundations of all brands.
beautyCOLOR PROFILEPantoneSephora

Leave a Comment

Your email address will not be published. Required fields are marked *